Inside Snowmass

People. Places. Powerhouses.

“Inside Snowmass Minutes ” is a collection of weekly 1-minute video reports featuring the faces, places, and events of the newly imagined Snowmass Base Village community.


Join seasoned television personality and SSF broker Ann Abernethy for a look at what’s new and what’s happening at this impressive, iconic ski resort. Ann takes us inside to meet the makers, the legends, the characters, and the non-stop events throughout the village.


“Inside Snowmass Minutes” followers will get an inside look at everything locals know and love about Snowmass Base Village. From epic winter sports technology, to fashion, restaurants, and real estate, you’ll get updates on what’s happening weekly. Get to know the local “Characters of Snowmass”, the heart and soul of this vibrant winter gathering place. Discover the new Snowmass Base Village, from the inside out.


Power of video:  Pairing video with the numerous digital distribution opportunities creates the most powerful impact. The power of this video, the ‘new version of television” is unparalleled. The video ‘presence’ of a roaming reporter and camera throughout the SBV is an additional compelling and attention getting benefit. 


Who: Ann Abernethy (Host, Creator, Producer) & Joel Lee (Videographer/Editor)
What:
“Inside Snowmass”, a winter collection of edible, 1 minute video reports on all the exciting activities, events, and characters of Snowmass Base Village
Where:
Shot weekly on location throughout the Snowmass Base Village

  • Locations include: 
    • Snowmass Base Village office inside & out
    • The Penthouse and Penthouse balcony, One Snowmass
    • The Snowmass Collection
    • The Limelight, Ice Skating Rink 
    • Martin Oswald’s new restaurant and community room
    • Various retailers and restaurants, balconies throughout
    • Snowmass ski mountains & lifts


When:
Winter Season

Why: 

“Inside Snowmass Minutes” will illuminate the identity of the new Snowmass Base Village and allow its guests to create an emotional and inside connection with the new community. The development is now reimagined, but how does the world distinguish it from other resort destinations?  Introducing the faces and feelings of real community carves out a unique identity and loyalty that other resorts don’t offer. “Inside Snowmass Minutes” is an invitation to visitors to connect on the inside of this unique resort. 


Distributing native organic content through all digital media channels, the message is far more compelling and engaging for buyers and visitors than paid advertising. We are giving them a sense of belonging and a compelling reason to choose Snowmass Base Village first. 

Each new restaurant, retail store, gallery, or activity is ‘news’ to the global winter sports visitors. By sharing the numerous weekly activities and events, Snowmass Base Village becomes a sought-after, one-of a kind destination for real estate buyers and guests. People buy from people they know, like, and trust. This inside look creates a local experience for the viewer and a compelling desire to be a part of it. 

Distribution:  All digital and social media platforms for: East/West Partners; Snowmass Base Village Partners; Slifer, Smith & Frampton; Snowmass retailers, restaurants owners, gallery owners, and Ann 

Abernethy; Platforms include: 

  • Partner YouTube Channels 
  • Partner Websites
  • Partner Social Media (Instagram, Facebook, Twitter, LinkedIn)
  • Dedicated “Inside Snowmass Minutes” YouTube Channel

Content Sharing:

We will be telling the stories of Snowmass Base Village and sharing them with all Snowmass companies and tenants, exponentially expanding the reach. Organic, native ‘shared’ content is more memorable and meaningful, and therefore, more powerful than paid advertising. 

For the viewer, seeing real events and hearing the stories of Snowmass Base Village creates more than just acquaintance with the new Village. It creates a sense of connection and belonging. These will not be commercials, but will be promotion in a native form. Everyone wants to be a local and “inside’ the community. We will take them inside and show them what they are missing!

Sample 1-minute Roving Reporter Pieces:

Inside Snowmass Village Renaissance: Whose Idea Was This? 
The Collective: A Clubhouse for All
Inside Stories: The Risk Takers and Characters of Snowmass Village
Inside Snowmass Living-let’s tour
Inside Star-chitects
Friday Five: What are your 5 favorite things, people, foods, equipment, apres…. etc. in SBV
Inside Snowmass Minute
Inside Weather
Inside Art: Kelly Waters’ Brush with Art
Inside Story: Mawa McQueen’s Journey from The Ivory Coast to The Crepe Shack, SBV
Inside Slice of Snowmass: Nate, Serbia, and a Slice of Pie
Secret and Not-So-Secret Runs
5 Top Picks at Gwen’s
Inside S’mores 
Donuts that dominate 
Meet the Maker: Whose idea Was That? 
Magic on the Mountain: How Do They Make That Snow? 
First Track Training 
Mr. Ambassador: What is the Ambassador Program?
Best Deals in SBV 
Local’s 5 Favorite Things
I’d Never Be Caught Doing __________. 
To Ski or Snowboard…That is the Question
Inside SBV Views: What’s Your Favorite View Hangout? 
New Views from One Snowmass
Inside Design: the new Limelight Penthouse: Interior Designer Interview
Ladies First: Women’s Clinics, Instructors, Bartenders, Concierges
Legends of the Fall…Did You See That? 
Famous Fries
Help is on the Way: Who to Call for a Mom’s Day Out
KinderCare: The Tree House and More
Parents Not Allowed
Off to the Races: Time and Place.  
Warm It Up: Warmest Jacket Ever
Sheer Bliss Wedding
Do unto Others: Golden Rules of the Mountain
Carrying the Torch: Evening Torch Parade
Lynn Britt Bridal Party
Costumes, Costumes, Costumes
Playlists 
Sick Day: Inside the new SBV Clinic
My Feet Hurt: How to Buy Boots that Don’t Hurt
Inside Givers
Inside Leadership
Inside Ideas
Yoga for Skiers
Inside Snowmass Gelato
Concierge Secrets
Best Cookie: Choc Chip vs. Oatmeal Raisin
Inside Living
Inside Ski School
Snowmass Ambassadors
Trailblazers Tips
Legendary Moments
Remember When?
Storm Day To-do’s
I’ve Fallen & I Can’t Get Up! Here’s How
How to Get Out of a Bind-ing?
Where do we go from Here? There’s an App for That
Altitude Recovery Cures
Sleepless in Snowmass: Hemp Bomb Relief
Inside Gifts
Inside Big Ideas

Sample Weekly Visitor Interview Questions: 

Favorite cookie? Chocolate chip or Oatmeal?
Friday Five: What are your 5 favorite things, people, foods, equipment, après here?
Inside Snowmass Minute
Coffee or Hot Chocolate  
Favorite Après drink? 
Après cocktail or cannabis? 
Who said that? 
Can I ride with you? Best quote heard on the chairlift
Where did you get that? 
Parking Pass. Drive or Shuttle? 
Sick Day: Inside the new SBV Clinic. 
My aching feet: How to buy ski boots that don’t hurt.
Go Pro or No?
Favorite Selfie Spot

Event Marketing:

Women & Wine:  Women & Wine is a series of live events created and hosted by Ann Abernethy. This invitation only social event gathers women influencers throughout the Roaring Fork Valley. Ann interviews women influencers, author, business owners, non-profit leaders, or any women whose story as a successful “Risk Taker” provides real take-away tips and inspiration actionable by the attendees. The video of the event is distributed on all platforms within 48 hours of the events.

Women & Wine video:

Ann Abernethy

AAbernethy@aspenrealestate.com

http://www.annabernethy.com

Ann Abernethy| Broker Associate

970-300-3310

805-455-4994

Slifer, Smith & Frampton Real Estate | 970.925.8088

AspenRealEstate.com

Power of video:  Pairing video with the numerous digital distribution opportunities creates the most powerful impact. The power of this video, the ‘new version of television” is unparalleled. The video ‘presence’ of a roaming reporter and camera throughout the SBV is an additional compelling and attention getting benefit. 


Who: Ann Abernethy (Host, Creator, Producer) & Joel Lee (Videographer/Editor)
What:
“Inside Snowmass”, a winter collection of edible, 1 minute video reports on all the exciting activities, events, and characters of Snowmass Base Village
Where:
Shot weekly on location throughout the Snowmass Base Village

  • Locations include: 
    • Snowmass Base Village office inside & out
    • The Penthouse and Penthouse balcony, One Snowmass
    • The Snowmass Collection
    • The Limelight, Ice Skating Rink 
    • Martin Oswald’s new restaurant and community room
    • Various retailers and restaurants, balconies throughout
    • Snowmass ski mountains & lifts


When:
Winter Season

Why: 

“Inside Snowmass Minutes” will illuminate the identity of the new Snowmass Base Village and allow its guests to create an emotional and inside connection with the new community. The development is now reimagined, but how does the world distinguish it from other resort destinations?  Introducing the faces and feelings of real community carves out a unique identity and loyalty that other resorts don’t offer. “Inside Snowmass Minutes” is an invitation to visitors to connect on the inside of this unique resort. 


Distributing native organic content through all digital media channels, the message is far more compelling and engaging for buyers and visitors than paid advertising. We are giving them a sense of belonging and a compelling reason to choose Snowmass Base Village first. 

Each new restaurant, retail store, gallery, or activity is ‘news’ to the global winter sports visitors. By sharing the numerous weekly activities and events, Snowmass Base Village becomes a sought-after, one-of a kind destination for real estate buyers and guests. People buy from people they know, like, and trust. This inside look creates a local experience for the viewer and a compelling desire to be a part of it. 

Distribution:  All digital and social media platforms for: East/West Partners; Snowmass Base Village Partners; Slifer, Smith & Frampton; Snowmass retailers, restaurants owners, gallery owners, and Ann 

Abernethy; Platforms include: 

  • Partner YouTube Channels 
  • Partner Websites
  • Partner Social Media (Instagram, Facebook, Twitter, LinkedIn)
  • Dedicated “Inside Snowmass Minutes” YouTube Channel

Content Sharing:

We will be telling the stories of Snowmass Base Village and sharing them with all Snowmass companies and tenants, exponentially expanding the reach. Organic, native ‘shared’ content is more memorable and meaningful, and therefore, more powerful than paid advertising. 

For the viewer, seeing real events and hearing the stories of Snowmass Base Village creates more than just acquaintance with the new Village. It creates a sense of connection and belonging. These will not be commercials, but will be promotion in a native form. Everyone wants to be a local and “inside’ the community. We will take them inside and show them what they are missing!

Sample 1-minute Roving Reporter Pieces:

Inside Snowmass Village Renaissance: Whose Idea Was This? 
The Collective: A Clubhouse for All
Inside Stories: The Risk Takers and Characters of Snowmass Village
Inside Snowmass Living-let’s tour
Inside Star-chitects
Friday Five: What are your 5 favorite things, people, foods, equipment, apres…. etc. in SBV
Inside Snowmass Minute
Inside Weather
Inside Art: Kelly Waters’ Brush with Art
Inside Story: Mawa McQueen’s Journey from The Ivory Coast to The Crepe Shack, SBV
Inside Slice of Snowmass: Nate, Serbia, and a Slice of Pie
Secret and Not-So-Secret Runs
5 Top Picks at Gwen’s
Inside S’mores 
Donuts that dominate 
Meet the Maker: Whose idea Was That? 
Magic on the Mountain: How Do They Make That Snow? 
First Track Training 
Mr. Ambassador: What is the Ambassador Program?
Best Deals in SBV 
Local’s 5 Favorite Things
I’d Never Be Caught Doing __________. 
To Ski or Snowboard…That is the Question
Inside SBV Views: What’s Your Favorite View Hangout? 
New Views from One Snowmass
Inside Design: the new Limelight Penthouse: Interior Designer Interview
Ladies First: Women’s Clinics, Instructors, Bartenders, Concierges
Legends of the Fall…Did You See That? 
Famous Fries
Help is on the Way: Who to Call for a Mom’s Day Out
KinderCare: The Tree House and More
Parents Not Allowed
Off to the Races: Time and Place.  
Warm It Up: Warmest Jacket Ever
Sheer Bliss Wedding
Do unto Others: Golden Rules of the Mountain
Carrying the Torch: Evening Torch Parade
Lynn Britt Bridal Party
Costumes, Costumes, Costumes
Playlists 
Sick Day: Inside the new SBV Clinic
My Feet Hurt: How to Buy Boots that Don’t Hurt
Inside Givers
Inside Leadership
Inside Ideas
Yoga for Skiers
Inside Snowmass Gelato
Concierge Secrets
Best Cookie: Choc Chip vs. Oatmeal Raisin
Inside Living
Inside Ski School
Snowmass Ambassadors
Trailblazers Tips
Legendary Moments
Remember When?
Storm Day To-do’s
I’ve Fallen & I Can’t Get Up! Here’s How
How to Get Out of a Bind-ing?
Where do we go from Here? There’s an App for That
Altitude Recovery Cures
Sleepless in Snowmass: Hemp Bomb Relief
Inside Gifts
Inside Big Ideas

Sample Weekly Visitor Interview Questions: 

Favorite cookie? Chocolate chip or Oatmeal?
Friday Five: What are your 5 favorite things, people, foods, equipment, après here?
Inside Snowmass Minute
Coffee or Hot Chocolate  
Favorite Après drink? 
Après cocktail or cannabis? 
Who said that? 
Can I ride with you? Best quote heard on the chairlift
Where did you get that? 
Parking Pass. Drive or Shuttle? 
Sick Day: Inside the new SBV Clinic. 
My aching feet: How to buy ski boots that don’t hurt.
Go Pro or No?
Favorite Selfie Spot

Event Marketing:

Women & Wine:  Women & Wine is a series of live events created and hosted by Ann Abernethy. This invitation only social event gathers women influencers throughout the Roaring Fork Valley. Ann interviews women influencers, author, business owners, non-profit leaders, or any women whose story as a successful “Risk Taker” provides real take-away tips and inspiration actionable by the attendees. The video of the event is distributed on all platforms within 48 hours of the events.

Work With Ann

In addition to Ann’s work as a real estate broker, she offers an array of services, a-la-carte, including staging, deep-cleaning, cosmetic renovations, decluttering, landscaping, painting, pest control, custom closets and more. Give her a call today to discuss your unique needs.

Let's Connect

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