Skip to main content

Aspen, Colorado, is a unique blend of natural beauty, cultural richness, and exclusive luxury. Known for its world-class ski resorts, stunning mountain views, and high-end real estate, Aspen attracts affluent buyers from around the globe. In such a competitive and dynamic market, selling luxury real estate requires a seasoned professional with deep local knowledge, exceptional skills, and an impeccable reputation. Ann Abernethy embodies all these qualities and more, making her the #1 real estate agent in Aspen, Colorado. Here’s why Ann Abernethy should be your top choice when selling luxury real estate in Aspen.

Unparalleled Expertise and Experience

Ann Abernethy’s journey in real estate began with a passion for helping people find their dream homes in one of the most beautiful places in the world. Over the years, she has honed her skills and built a formidable reputation as Aspen’s premier luxury real estate agent. Ann’s expertise spans all aspects of the real estate market, from understanding the intricate dynamics of high-end properties to mastering the art of negotiation.

With decades of experience under her belt, Ann has successfully navigated numerous market cycles, gaining invaluable insights into the factors that influence property values in Aspen. Her deep understanding of the local market ensures that she can provide accurate and strategic advice to her clients, helping them achieve the best possible outcomes.

Deep Local Knowledge

Ann Abernethy’s success is rooted in her profound knowledge of Aspen and its surrounding areas. As a long-time resident, Ann has an intimate understanding of the local neighborhoods, market trends, and unique features that make each property special. Whether it’s the historic charm of the West End, the breathtaking views from Red Mountain, or the serene beauty of Snowmass Village, Ann knows every corner of Aspen and can highlight the distinct advantages of each location.

This deep local knowledge allows Ann to position her clients’ properties in the best possible light, attracting the right buyers and maximizing their value. She can provide insights into neighborhood amenities, school districts, recreational opportunities, and future development plans, ensuring that potential buyers have all the information they need to make informed decisions.

Personalized Approach to Client Service

One of the hallmarks of Ann Abernethy’s real estate practice is her personalized approach to client service. Ann understands that selling a luxury property is not just a transaction; it’s a significant life event that requires careful planning, attention to detail, and emotional support. She takes the time to listen to her clients’ needs, goals, and concerns, crafting a customized strategy that aligns with their unique circumstances.

From the initial consultation to the final closing, Ann provides hands-on support, guiding her clients through every step of the selling process. Her commitment to exceptional service is reflected in her responsiveness, availability, and dedication to achieving the best results. Ann’s clients appreciate her transparency, honesty, and willingness to go the extra mile to ensure their satisfaction.

Innovative Marketing Strategies

In the luxury real estate market, effective marketing is crucial to attract the right buyers and achieve top-dollar sales. Ann Abernethy is known for her innovative marketing strategies that leverage the latest technologies and trends to showcase her listings to a global audience.

Ann’s comprehensive marketing approach includes:

Professional Photography and Videography

High-quality visuals are essential to capturing the essence of a luxury property. Ann collaborates with top photographers and videographers to create stunning images and videos that highlight the unique features and amenities of each home. These visuals are carefully curated to tell a compelling story, evoking the lifestyle and experiences that come with owning a luxury property in Aspen.

Virtual Tours and 3D Walkthroughs

In today’s digital age, virtual tours and 3D walkthroughs have become indispensable tools for showcasing properties to potential buyers. Ann utilizes cutting-edge technology to create immersive virtual experiences that allow buyers to explore every detail of a property from the comfort of their own homes. These virtual tours provide a realistic and engaging way for buyers to envision themselves in the space, driving interest and engagement.

Drone Footage

For properties with expansive grounds or scenic views, drone footage can offer a unique perspective that traditional photography cannot capture. Ann incorporates aerial footage into her marketing materials, providing breathtaking views of the property and its surroundings. This aerial perspective helps buyers appreciate the full scope and beauty of the property, enhancing its appeal.

Social Media and Online Advertising

Ann Abernethy harnesses the power of social media and online advertising to reach a broad and diverse audience. She strategically targets high-net-worth individuals and potential buyers through platforms like Instagram, Facebook, LinkedIn, and specialized real estate websites. Ann’s engaging content, including property highlights, market updates, and lifestyle posts, ensures that her listings gain maximum exposure and attract qualified leads.

Exclusive Print Publications

In addition to digital marketing, Ann recognizes the value of traditional print media in reaching affluent buyers. She features her listings in exclusive real estate magazines, luxury lifestyle publications, and local newspapers, ensuring that her properties are seen by discerning readers who appreciate the finer things in life.

Strong Network and Industry Connections

Another key factor in Ann Abernethy’s success is her extensive network and industry connections. Over the years, Ann has built strong relationships with other top real estate professionals, developers, architects, interior designers, and financial advisors. These connections allow her to stay ahead of market trends and provide her clients with access to exclusive opportunities.

Ann’s network also includes a global clientele of high-net-worth individuals, many of whom trust her expertise when looking to buy or sell luxury properties in Aspen. Her ability to connect sellers with qualified buyers, both locally and internationally, is a significant advantage in the competitive luxury market. Whether it’s through private listings, off-market deals, or international marketing campaigns, Ann’s network ensures that her clients’ properties receive the attention they deserve.

Exceptional Negotiation Skills

Negotiation is a critical aspect of selling luxury real estate, and Ann Abernethy’s exceptional negotiation skills are one of her greatest assets. Ann’s ability to navigate complex negotiations, advocate for her clients’ interests, and secure favorable terms has earned her a reputation as a formidable negotiator.

Ann approaches each negotiation with a strategic mindset, leveraging her deep market knowledge, analytical skills, and understanding of buyer psychology. She is adept at identifying potential challenges and opportunities, crafting creative solutions, and finding common ground between parties. Ann’s calm demeanor, professionalism, and persistence ensure that her clients achieve the best possible outcomes, whether it’s securing a high sale price, favorable terms, or a quick closing.

Commitment to Excellence and Integrity

Ann Abernethy’s commitment to excellence and integrity is at the core of her business philosophy. She approaches each transaction with the highest ethical standards, ensuring transparency and honesty in all her dealings. This commitment has earned her the trust and respect of her clients and peers alike.

Ann’s dedication to continuous improvement is also evident in her pursuit of professional development. She regularly attends industry conferences, participates in advanced training programs, and stays updated on the latest market trends and technologies. This commitment to staying at the forefront of the industry ensures that her clients benefit from cutting-edge strategies and insights.

Community Involvement and Giving Back

Beyond her professional achievements, Ann Abernethy is also deeply committed to giving back to the Aspen community. She is actively involved in various charitable organizations and local initiatives, contributing her time and resources to causes that matter to her and her clients.

Ann’s community involvement reflects her genuine passion for Aspen and its residents. Whether it’s supporting local schools, sponsoring community events, or participating in environmental conservation efforts, Ann’s dedication to making a positive impact extends beyond her real estate career. Her philanthropic efforts have earned her recognition and appreciation from the community, further solidifying her reputation as a trusted and respected leader.

Client Testimonials and Success Stories

The true measure of a real estate agent’s success is the satisfaction of their clients. Ann Abernethy’s clients consistently praise her professionalism, expertise, and dedication to achieving their goals. Here are a few testimonials from satisfied clients:

“Working with Ann was an absolute pleasure. Her knowledge of the Aspen market is unparalleled, and she guided us through the selling process with ease. Ann’s marketing strategy was exceptional, and our property sold quickly for a great price. We couldn’t be happier with the outcome.” – Sarah and John R.

“Ann Abernethy is the epitome of professionalism and integrity. She went above and beyond to ensure that our luxury home was presented in the best possible light. Her negotiation skills are top-notch, and she secured an excellent deal for us. We highly recommend Ann to anyone looking to sell their property in Aspen.” – Michael T.

“Ann’s personalized approach and attention to detail made all the difference in our selling experience. She took the time to understand our needs and crafted a tailored strategy that exceeded our expectations. Ann is a true expert in luxury real estate, and we are grateful for her support.” – Emily and David L.


In the competitive world of luxury real estate, having a knowledgeable, experienced, and dedicated agent can make all the difference. Ann Abernethy’s unparalleled expertise, deep local knowledge, personalized client service, innovative marketing strategies, strong network, exceptional negotiation skills, and unwavering commitment to excellence have solidified her position as Aspen’s #1 real estate agent.

If you’re considering selling your luxury property in Aspen, Colorado, there’s no better partner to have by your side than Ann Abernethy. With her exceptional track record and dedication to achieving the best results for her clients, Ann is the ultimate professional to guide you through every step of the selling process and help you achieve your real estate goals. Trust Ann Abernethy to make your luxury real estate selling experience in Aspen a successful and rewarding journey.

Ann Abernethy

(805) 455-4994


Looking to sell my home in Aspen Colorado

Get the one guide you need BEFORE you put your house on the market.


Get the book!

You have Successfully Subscribed!